Free.  This is probably the spirit of the Internet.  With so many things you could get for free, the World Wide Web has paved the way for an evolution of multiple forms of empowerment.  Online users are always on the lookout for the latest download or for the most efficient service which they could get fast, and which they could get for free.

Internet marketers, of course, are among those in this seeming mad rush for anything free.  More specifically, Internet marketers are always on the lookout for channels where they could advertise their business free of charge.  They have already discovered and exploited the potentials of forums, article directories, link farms and blogs.

It was only a matter of time before Internet marketers also discovered the innate powers of free classified ads.  There are a lot of websites on the Internet offering valuable space where you could place an ad for your business.  Yes, they’re free.  But there is a problem.

Everyone else will be advertising in those websites!  With the number of ads that those websites would run, it would be harder for your potential customers to distinguish your business from the rest.

This problem, of course, is best solved by writing an effective online classified ad that would undoubtedly and immediately win your customers’ interests.  This is what we will discuss in this article.

Short But Sweet

The main principle that you should always keep in mind when writing a piece for a classified ad is this: keep it short but sweet.

This means that your ad should be concise enough to include what you want to convey, and attractive enough so that readers would immediately take notice of it.  You don’t need long ads.  Let us repeat that for emphasis.  YOU DON’T NEED LONG ADS.  Often, a 3 to 5 sentence long ad performs better than a mini sales page.  It’s because people, by nature, refrain from reading a blatant sales pitch.  By offering them something short but succinct, you’d be able to tickle their fancy and compel them to click on your link.

Your ad should be very attractive, as it would have to compete for the readers’ attention.  You could try wit, most definitely, but the best ads are those which immediately grab the readers’ interest because of a clearly stated benefit.  Let’s take a look at an example:

DO YOU WANT TO BE YOUR OWN BOSS AND START EARNING IMMEDIATE PROFIT WITHOUT EVER LEAVING YOUR HOME?  Then this is an offer you should dare not miss.  No recruiting, no forced selling, and no application fees to join.  Simply click on this link to take that first step towards the attainment of your dreams.

The above example is an ad for an affiliate program.  It is effective because the benefit was immediately stated, hence, it should instantaneously get the reader interested to find out more about the offer.  Additionally, the ad wasn’t long at all.  Your readers would have no problem reading it, since such won’t strain their eyes that much.

To Capture Leads And Not To Generate Sales

When writing your ad, also bear in mind that your ultimate purpose is to capture leads and not to generate sales.  You simply cannot convince your reader to make a purchase with this medium.  The best you could do is to invite the reader into visiting your website.

Of course, it goes without saying that your website should be optimized to convert your new visitors into paying customers.

With classified ads, you will be promoting your business more than your product.  You will have to muster enough tactics to make your readers remember what your business is about rather than what you’re selling at the moment.  In the long run, this would be what is best for your online enterprise.

The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate program commissions overnight.

1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission checks in the shortest of time.